Chapter 15

Interacting with Tumblr

IN THIS CHAPTER

check Getting started with Tumblr

check Finding blogs to show best practices

check Looking at paid media

Which social media platform has approximately 471.6 million blogs as of August of 2019 and 1.1 billion posts published monthly? If you guessed Tumblr, then you’re in the know. What started out in 2007 as a way for David Karp, Tumblr’s founder, to easily post media turned into a visual powerhouse now owned by Verizon with millions of users.

What makes a Tumblr blog so appealing? It’s easy to use, and your image types look great. Tumblr blogs differ from other social media blogs because you aren’t encouraged to include long, involved text posts. They are meant to serve the images that they display, and humor is encouraged. In this chapter, you look at what you need to do to get started with Tumblr and how to show off your content to its greatest advantage.

Setting Up Shop on Tumblr

Tumblr is free to join and is hosted for you on Tumblr’s site. You don’t have to worry about getting your own hosting site or paying for a suitable WordPress or other blogging templates. This is not insignificant. You probably don’t need to hire a developer at the ...

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