February 2020
Beginner
448 pages
11h 21m
English
Content preview from Social Media Marketing For Dummies, 4th Edition
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Chapter 19
Disrupting with Voice Search
IN THIS CHAPTER
Looking at smart speakers
Creating content to capture attention
Preparing your content for voice search
Do you remember a time when using your mobile device to type search terms seemed like a novelty? That’s where we are now with voice search. Currently, you probably think about voice search being mostly confined to voice commands for Siri (iPhone) or other smartphones, or Alexa (Amazon) Echo or another voice assistant (also called smart speaker). However, voice search is coming to your online business and you need to be ready.
In this chapter, we look at what you should know about the coming transition to voice searching and what you need to do to be prepared.
This chapter covers voice applications using speech. To learn more about messaging applications and chatbots where users type their queries, see Chapter 20.
Understanding Voice Search
If you’re wondering why voice search is gaining in popularity so rapidly, the answer is simple. People are finding smart speakers such as Google Home in their Christmas stockings and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.