Social Media Marketing All-in-One For Dummies, 5th Edition

Chapter 4

Managing Your Cybersocial Campaign

IN THIS CHAPTER

Scheduling social media activities

Building a team

Writing a social media policy

Keeping it legal

Protecting your brand’s reputation

After you create a Social Media Marketing Plan, one major task you face is managing the effort. If you’re the only one doing the work, the simplest — and likely the hardest — task is making time for it. Although social media need not carry a lot of upfront development costs, it does carry a significant labor cost.

In this chapter, we discuss how to set up a schedule to keep your social media activity from draining all your available time. If you have employees, both you and your company may benefit if you delegate some of the social media tasking to them. You can also supplement your in-house staff with limited assistance from outside professionals.

For small businesses, it’s your money or ...