Chapter 5
Watching and Listening: Videos, Podcasts, and Your Brand
IN THIS CHAPTER
Determining if audio/visual content is right for you
Finding the right equipment
Recording content that resonates with your audience
Posting content for the world to enjoy
Audio/visual content is a hot topic these days. Whether it’s short-form video clips highlighting a product feature, or longer form video demos, businesses all over the world (and in all industries) regularly post audio content such as podcasts as well as video content.
One of the big draws for this type of content is that it works well for both B2B and B2C purposes. You have to tailor your content to your audience, of course (see Book 1, Chapter 3 for information on how to locate your target audience). But with a little research, practice, and this book (of course!), you can be well on your way to calling yourself a successful podcaster and/or video creator.
In this chapter, we start at the beginning and take you through the steps of determining if creating audio/visual content is a right fit for your audience and strategy. We then ...
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