Tracking Mobile Metrics
As you may have guessed already, you can do some mobile tracking in Google Analytics. Google certainly seems to have its finger in every pie, doesn’t it? Because of this, there is no time like the present to start laying plans for a mobile version of your site if you don’t already have one. Talk to your web designer about the best way to make that happen.
You can track mobile activity using Google Analytics in four ways:
On a regular website being accessed by mobile devices
In a native application (app) built for iOS (Apple) or Android (Google)
On a website built for a non-smartphone with a browser (low-end mobile devices)
Mobile ad metrics inside Google Analytics for AdWords
For this book, I focus on the first and last items in the preceding list.