There's probably no better place to gain behavioral insights than through social media, but analyzing the mass of data is often difficult. With this book you'll learn to employ the latest techniques and processes using R.
The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, could lead to wrong inferences.
By using this essential guide, you will gain hands-on experience with generating insights from social media data. This book provides detailed instructions on how to obtain, process, and analyze a variety of socially-generated data while providing a theoretical background to help you accurately interpret your findings. You will be shown R code and examples of data that can be used as a springboard as you get the chance to undertake your own analyses of business, social, or political data.
The book begins by introducing you to the topic of social media data, including its sources and properties. It then explains the basics of R programming in a straightforward, unassuming way. Thereafter, you will be made aware of the inferential dangers associated with social media data and how to avoid them, before describing and implementing a suite of social media mining techniques.
Social Media Mining in R provides a light theoretical background, comprehensive instruction, and state-of-the-art techniques, and by reading this book, you will be well equipped to embark on your own analyses of social media data.
What You Will Learn