Book description
Avoid becoming a #PRFail with a solid social media strategy
Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.
Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.
Develop a risk management strategy that protects your social media interactions around the clock
Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis
Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments
Leverage digital interactivity features to enrich the content in the book
Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Table of contents
- About the author
- Author note
- Preface
-
PART I RULES OF ENGAGEMENT
- 1 Social media crisis communications:
- 2 Ready, aim … misfire:
- 3 The hurt locker:
- 4 Mission recon:
-
5 Classified:
- Social warfare: why it’s not just the military’s problem
- Brand you: social media jihad collateral damage
- Is your organisation at risk?
- Where to source information and support for crisis communications planning
- How to communicate during a critical incident or terrorist attack
- Full-spectrum dominance … oh and social media
- 6 Socially transmitted disasters (STDs):
- 7 Target acquired:
-
8 Social media information operations:
- Why influence is key to mission success from battlefield to boardroom
- Propaganda in your pocket — influence in everyday life
- Tinker, tailor, soldier … social media spy
- Hearts and minds: are you on the communications offensive?
- The men who stare at goats: the power of social media conspiracy theories
- A rumour of war: the art of social media counter-public-relations
- 9 Lie to me:
- 10 Lessons from an inferno:
- 11 The social grapevine:
- 12 From battlefield to boardroom:
- PART II THE PLAN IS TO HAVE A PLAN BEFORE YOU NEED A PLAN
- #PayItForward
- Index
- Advert
- EULA
Product information
- Title: Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis
- Author(s):
- Release date: September 2015
- Publisher(s): Wiley
- ISBN: 9780730322252
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