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Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis by Nicole Matejic

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Index

  • activism, global social
  • analytics
  • anti-sentiment
  • API (Application Programming Interface)
  • apologies
  • Apple’s iCloud
  • Arab Spring
  • area of operation (AO)
  • army of one or lone wolf; see also trolls and trolling
  • asylum seekers
  • audience see also consumers; influence; loyalty schemes
    • — behaviour
    • — competitors’
    • — engagement
    • — feedback
    • — internal
    • — managing
    • — perceptions
    • — profile
    • — psychosocial considerations
    • — quality
    • — tolerance
    • — segments
    • — sentiment
    • — social media
    • — target
    • — understanding
  • Australian Defence Force
  • authenticity
  • biker story
  • Bing
  • blogs and blogging
  • Border Security series
  • brand
    • — ambassadors
    • — authenticity
    • — handles and names
    • — loyalty
    • — online
    • — personal
    • — risk
    • — trashing and bashing
  • Branson, Richard
  • Charlie Hebdo attack
  • click-bait
  • click-jacking
  • communications currency
  • communicators rules of engagement
  • consumers see also audience; loyalty schemes
    • — behaviour
    • — confidence
    • — duping
    • — feedback
    • — goodwill and trust
    • — marketing
    • — profiles
    • — sentiment
  • conspiracy theories
  • corporate governance
  • content
    • — importance of
    • — news
  • counter-public-relations
  • crisis communications see also apologies; audience; planning for crisis communications; social media
    • — breaking own scandal
    • — containment
    • — follow-up
    • — fundamentals of
    • — how to communicate
    • — human factor
    • — images, using
    • — messages to avoid
    • — pre–digital revolution
    • — preparing for
    • — public mea culpa
    • — recognising warning signs
    • — rules of engagement
    • — skills, learning
    • — social media and
    • — sourcing information ...

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