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Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis by Nicole Matejic

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7Target acquired:social engineering and what it means for you and your organisation

Let me preface this chapter by saying that neither the CIA nor the FBI, NSA, ASIO, ASIS, KGB, Mossad or DoD have tracked your purchase of this book.

Well, that’s to the best of my knowledge … I mean, how would I really know? Heck, they could be watching ME!

Feeling a little paranoid? Sorry about that. Well, actually I’m not.

Because you are being watched.

Just not by any of the aforementioned agencies — unless you’re a person of interest, a criminal or a terrorist, in which case, best put your tinfoil hat back on.

You are being watched. By your supermarket. Your airline. Your pharmacy. Your bank. Your insurer. Your telco, eBay, Amazon, Facebook, TripAdvisor, LinkedIn …

For reasons of space, my editor suggests I don’t give you the full list of apps, social networks and loyalty schemes you are being monitored by. Suffice to say, almost every digital interaction you have online (and some offline) results in your actions and decisions being stored and, in many cases, data mined to create a profile of your spending, banking, holidaying and recreational habits.

In my line of work, this kind of data grab is known as social engineering, and for crisis communicators and ...

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