Book description
Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control.
- Defines an organization's goals for social networking
- Presents the risks present in social networking and how to mitigate them
- Explains how to maintain continuous social networking security
Table of contents
- Cover image
- Title page
- Table of Contents
- Copyright
- Acknowledgements
- About the Author
- About the Technical Editor
- Chapter 1. What is Social Media?
- Chapter 2. Opportunities of Social Media
- Chapter 3. Employment and Social Media
-
Chapter 4. Considerations for setting up Social Media
- Information in This Chapter:
- Considerations for setting up social media
- Why are we doing this?
- What is the place of social media in your organization?
- Identifying your audience
- Internet versus intranet
- What’s being said about your brand?
- Making the right decisions early
- Identifying how you’ll represent yourself on the Internet
- Approved representatives
- Privacy
- Training and policy
- Bibliography
- Chapter 5. Being Bold Versus being Overlooked
- Chapter 6. Risks of Social Media
- Chapter 7. The Dark Side
- Chapter 8. Risk Management
- Chapter 9. Policies and Privacy
- Chapter 10. Security
- Chapter 11. Where do We go from Here?
- Index
Product information
- Title: Social Media Security
- Author(s):
- Release date: November 2013
- Publisher(s): Syngress
- ISBN: 9781597499873
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