Chapter 1

What is Social Media?

This chapter provides an introduction to social media concepts, as well as presenting some concepts, risks, and benefits that are covered in more detail throughout the book. Through this chapter, the reader will gain a greater understanding of what social media is, how it’s developed over the years, its impact on organizations and individuals, and how it’s become a common tool in people’s lives and business practices.

Keywords

Social networking; social media; communications; privacy; security

Information in This Chapter:

• What is Social Media?

• Understanding Social Media

• Different Types and Classifications

• The Value of Social Media

• Cutting Edge Versus Bleeding Edge

• The Problems That Come With Social Media ...

Get Social Media Security now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.