Chapter 11

Where do We go from Here?

In this chapter, we’ll discuss how addressing potential risks and issues is an ongoing process. Even though an organization may have done everything they can at the moment to protect themselves, it is an ongoing cycle of reviewing how social media is implemented in their organization and then making appropriate changes. This includes deleting or deactivating old accounts, creating new content, and organizational considerations related to governance.

Keywords

Social networking; social media; communications; privacy; security; monitoring; governance; account maintenance; analytics

Information in This Chapter:

• Where do we go from here?

• The pitch, the promise, and the reality

• Who’s in charge here?

• Monitoring ...

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