Social Movements for Good: How Companies and Causes Create Viral Change

Conclusion

In looking across all of the movements and the social movement builders highlighted in the book, it is apparent that the social movements created were less about the organization interested in creating a movement, and more about individuals seeing an opportunity to bring people together for a common goal. That through opportunities such as social media, organizing techniques, and grassroots efforts, social movement builders strive to maintain the core foundation of the movement and purpose throughout—that the movement itself is just an organized entity that represents so many who feel empowered through a common voice and action together.

Here is what is apparent from people who were a part of this book, through interviews, time spent, and analysis. Social movements need threads of connection points today. These threads are connectors, progress, and interest between online and offline worlds. One strategy alone won't work. As much as we would hope for an all-digital or all-offline role to today's social movement building activities, it is not really possible to have one exist without the other. From examples of #bringbackourgirls to other instances of social movements online that have gone by the wayside, we are now at a point of history, albeit short in nature, that social movements need and require ongoing efforts virtually and in person to be effective.

Movements can't be created just because an organization wants to. This is hard for so many to understand, especially ...