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Social Movements for Good: How Companies and Causes Create Viral Change by Derrick Feldmann

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Chapter 5Letting My Passion Be Heard through a Sign

Symbolism and the Social Movement

One day, as I so often do as I wait for the others to board the plane, I began to check the day's social media mentions. My first stop is always Twitter, scrolling through the people, places, and organizations I have marked as my favorites in my feed.

I started to notice something. A few friends of mine recently changed their profile picture image to a symbol of three horizontal lines. At first I kind of let it go. I didn't see too much about it and thought to myself, there must be something they are championing—maybe in their local community or maybe it was something of an art contest and they were showing their support. Better yet, I convinced myself it was the latest sign for an event coming up.

No big deal.

I traveled overnight, stopping in Chicago on my way to New York. I arrived at the airport and was waiting for the next flight and as usual, I began to scroll through my social networks. This time I stopped to spend time looking over my Facebook page.

Something was different. It wasn't the same newsfeed that I have witnessed so many times before. This time, I noticed uniformity. Yes, every single profile started to look the same. The profiles of my friends, family, and organizations didn't reflect the variety of expression so eloquently (and at times a little distastefully) displayed in times before.

Everyone's profiles reflected the same symbol I had seen before. The symbol of what ...

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