Book description
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:
Integrate social skills into existing managerial and leadership practices
Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise
Adopt new forms of social leadership across the entire organization
Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners
Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
Table of contents
- Copyright
- Preface
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I. THE FUTURE OF BUSINESS IS SOCIAL
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1. SOCIAL MEDIA CREATES REAL VALUE
- 1.1. BUILDING YOUR OWN SOCIAL NATION
- 1.2. BENEFITTING FROM THE CONTRIBUTION OF OTHERS
- 1.3. SOCIAL NATIONS WILL BECOME THE DOMINANT FORCE IN BUSINESS
- 1.4. EMBRACING YOUR SOCIAL NATION TO BENEFIT
- 1.5. FOUR DRIVING FORCES
- 1.6. ITS TIME TO EMBRACE YOUR SOCIAL SELF
- 1.7. BEST BUY BUYS IN—AND BENEFITS
- 1.8. BUILDING YOUR SOCIAL NATION TRANSLATES INTO GROWTH
- 1.9. WHAT'S NEXT?
- 1.10. SEVEN STEPS THAT START WITH YOU
- 1.11. PUT SOCIAL TO WORK FOR YOU—NOW
- 2. WHY SOCIAL SKILLS MATTER
- 3. TEST YOUR SOCIAL SKILLS
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1. SOCIAL MEDIA CREATES REAL VALUE
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II. SEVEN PRINCIPLES FOR BUILDING YOUR SOCIAL NATION
- 4. PRINCIPLE 1: DEVELOP YOUR SOCIAL SKILLS
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5. PRINCIPLE 2: LET CULTURE LEAD THE WAY
- 5.1. COMPARE ZAPPOS TO GENERAL MOTORS . . . YOU GET THE POINT
- 5.2. CULTURE: MAKE IT SOCIAL, MAKE IT PERSONAL
- 5.3. CULTURE IS WHAT THE OUTSIDE WORLD SEES, TOO
- 5.4. PRESCRIPTIONS FOR CREATING YOUR OWN SOCIAL CULTURE
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6. PRINCIPLE 3: MIND YOUR ONLINE AND OFFLINE MANNERS
- 6.1. YOU CAN STILL LEARN FROM EMILY POST
- 6.2. WATCH HOW YOU SAY IT BECAUSE EVERYONE CAN SEE IT
- 6.3. CHARISMA COUNTS MORE THAN EVER
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6.4. PRESCRIPTIONS FOR APPLYING MANNERS ONLINE
- 6.4.1. Pretend You're Offline
- 6.4.2. Remember, It's Not About You
- 6.4.3. Don't Ignore Spelling and Grammar
- 6.4.4. Don't Hide behind Social Media
- 6.4.5. Leave the Sensational to Someone Else
- 6.4.6. Take Control of Yourself
- 6.4.7. Consider Yourself a Brand, and Act Accordingly
- 6.4.8. Blog, But Mind Your Manners
- 7. PRINCIPLE 4: MONITOR AND MEASURE YOUR COMMUNITIES' CONTRIBUTIONS
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8. PRINCIPLE 5: INVOLVE YOUR FANS IN EVERYTHING YOU DO
- 8.1. LOOKING FOR NEW WAYS TO GROW
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8.2. PRESCRIPTIONS FOR DERIVING VALUE FROM YOUR FANS
- 8.2.1. Establish Clear, Community-Centered Objectives
- 8.2.2. Let your Fans and Followers Lead the Way
- 8.2.3. Use Your Existing Content to Start the Conversation
- 8.2.4. Facilitate Your Community; Don't Control It
- 8.2.5. Be Open, Social, Personal, and Authentic
- 8.2.6. Rely on Social Software to Help
- 8.2.7. Meet Their Needs, and They Will Meet Yours
- 9. PRINCIPLE 6: RELY ON YOUR COMMUNITY FOR GROWTH AND INNOVATION
- 10. PRINCIPLE 7: REWARD OTHERS AND YOU WILL BE REWARDED, TOO
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III. START TODAY TO CREATE YOUR OWN SOCIAL NATION
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11. HOW TO GET STARTED AND 10 PITFALLS TO AVOID
- 11.1. DIFFERENTIATING FRIENDS AND FOLLOWERS FROM FANS AND FANATICS
- 11.2. A NEW FRAMEWORK FOR BUILDING VALUE
- 11.3. THE VALUE DERVIED FROM THE FOUR NATION MODELS
- 11.4. FIVE PLACES TO GET STARTED
- 11.5. SOCIAL MEDIA TOOLS TO HELP GET YOU STARTED
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11.6. TEN PITFALLS YOU WANT TO AVOID
- 11.6.1. Number 1: Running a Social Nation Like a Traditional Business
- 11.6.2. Number 2: Underinvesting in Social Initiatives and Abandoning Them Too Soon
- 11.6.3. Number 3: Neglecting to Find Ways to Encourage and Inspire Your Social Nation's Followers and Fans
- 11.6.4. Number 4: Relying on a "Build-It-and-They-Will-Come" Mentality
- 11.6.5. Number 5: Delaying the Process of Going Social
- 11.6.6. Number 6: Underestimating the Power of a Social Nation
- 11.6.7. Number 7: Neglecting Employees, Partners, Investors, or Customers when Building Your Social Nation
- 11.6.8. Number 8: Relying on Traditional Approaches when Designing Your Social Nation
- 11.6.9. Number 9: Developing Your Own Social Software and Analytics Solutions
- 11.6.10. Number 10: Getting Caught without Partners to Help You Succeed
- 11.7. MAKE IT SOCIAL, MAKE IT VALUABLE
- Epilogue: Business And Social Become One
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11. HOW TO GET STARTED AND 10 PITFALLS TO AVOID
- ACKNOWLEDGMENTS
- Mzinga Writing Team
Product information
- Title: Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Author(s):
- Release date: August 2010
- Publisher(s): Wiley
- ISBN: 9780470599266
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