Book description
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
Reveals how telecommunications companies can effectively enhance their relationships with customers
Provides the groundwork for defining social network analysis
Defines the tools that can be used to address social network problems
A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
Table of contents
- Cover
- Series page
- Title page
- Copyright page
- Dedication
- Foreword
- Preface
- Acknowledgments
- Part I: Foundation of Social Network Analysis
-
Part II: Social Network Analysis Case Study
- CHAPTER 5 Telecommunications Environment
-
CHAPTER 6 Social Network Modeling
- CUSTOMER-INFLUENCE FACTOR MODELING
- DATA EXTRACTION PROCESS FOR SOCIAL NETWORK ANALYSIS MODELING
- DATA PREPARATION PROCESS FOR SOCIAL NETWORK ANALYSIS MODELING
- COMPUTING THE BASIC SOCIAL NETWORK MEASURES
- COMPUTING THE CUSTOMER-INFLUENCE FACTOR
- ADJUSTING THE INFLUENCE FACTOR ACCORDING TO PAST EVENTS
- SUMMARY
- CHAPTER 7 Assessing the Social Network Model
-
CHAPTER 8 Evaluating the Business Results
- CORRELATION BETWEEN CUSTOMER INFLUENCE AND PAST EVENTS OF CHURN
- CORRELATION BETWEEN CUSTOMER INFLUENCE AND PAST EVENTS OF BUNDLE DIFFUSION
- THE SOCIAL NETWORK’S EVOLUTION IN A CHAIN PROCESS PERSPECTIVE USING BUSINESS EVENTS
- THE BUNDLE DIFFUSION PROCESS ANALYZED OVER TIME
- ENHANCED DATA ANALYSIS VISUALIZATION
- GEOGRAPHIC VISUALIZATION ANALYSIS
- SUMMARY
- CHAPTER 9 Final Remarks for the Case Study
- Part III: SAS Capabilities for Social Network Analysis
- Bibliography
- About the Author
- Index
Product information
- Title: Social Network Analysis in Telecommunications
- Author(s):
- Release date: May 2011
- Publisher(s): Wiley
- ISBN: 9780470647547
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