Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

6. Social Ecosystems and Domains

Many organizations combine multiple social experiences into one social environment. Some organizations also support multiple parallel environments with the same experience, leadership, and task model, but different content and membership. They can place these environments under a single leadership, or they can unite many distinct environments but still allow each its own leadership. By defining the target audience and domain each audience comes from, they can also create appropriate governance guidelines and shape the culture of the environments.

Consider the following approaches to grouping different combinations and collections of social experiences and environments:

• Grouping many instances

• Grouping multiple ...