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Social Networking in Recruitment by Amanda Belton

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Finding your voice on Twitter

Imagine how difficult it would be for someone to learn how to swim from an instruction manual: can you picture the poor sap jumping into the pool, only to find that those first few seconds underwater where they feel like they're drowning aren't adequately covered in the how-to guide. When you first start seeing the volume of information flowing from an information-sharing platform such as Twitter, it can feel a lot like drowning. We'll now take some time to build your expertise in making sense of the information deluge that you'll get from Twitter. Your expertise will then be put to good use in working out how to reach your potential candidates who likewise are paddling in a river of information of Amazonian proportions. ...

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