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New business models for reading in the cloud

Abstract:

One of the most frequent technological opportunities of the forthcoming years will be the hosting of corporate information in cloud environments (storing and accessing data and applications on the Internet). The development of the eBook as an increasingly popular consumer option is in keeping with this situation in which market movements make us aware of the quest for favourable positioning both of the cultural industries and of other companies that have been unimportant in the sector up to now, such as bookshops, mobile telephony and technological companies, and even global operators such as Google, each of which have been involved in cut-throat competition to control the market. An ...

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