Contents
INTRODUCTION Socializing Corporate Communications
CHAPTER 1 Social Media Goes Corporate
Why Your Company Should Become a SocialCorp
Social Media: Strategy or Tactic?
CHAPTER 2 What Does It Take to Become a SocialCorp?
CHAPTER 3 What Are Social Media and Web 2.0?
Choosing the Right Social Media Tools
Social Media Applications for Corporate Communications
Overcoming Personal Fear of Social Media
CHAPTER 4 Can You Control Your Brand, or Just Share It?
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