Introduction

“Don’t be a star, be a galaxy.”

Peter Gloor

This is a book about how to create a highly adaptive, competitive business by harnessing new business strategies, social and mobile technologies, and emboldened communities. An adaptive business is the only business that will survive the new challenges ahead, challenges caused by a massive shift of power from corporations and traditional media to customers and influencers. My team and I have found convincing evidence in our research that companies that don’t make the transition to adaptive, social business will face overwhelming challenges that they are ill prepared to overcome. Too often, we’ve witnessed organizations fail to understand and act on these shifts, and surrender to their ...

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