Brands are all around us. Everywhere you turn, you see Pepsi, McDonalds, Starbucks, HP, Microsoft...the list goes on and on.
But brands are more than just images. Most people associate brands with a logo. Think of the famous golden arches of McDonalds. But a brand is much more than a logo—it’s a promise. A brand sets an expectation that you, as a consumer, expect to have delivered.
In this chapter, we’ll talk about what exactly makes up a brand, and I’ll show you how you can create your own brand that will help you get noticed in your marketing efforts.
Think about some of the popular brands that exist today. Let’s take Starbucks, for instance. Starbucks is a well-known ...