If you really want to succeed at marketing yourself, you’re going to have to learn to overcome one huge fear that most of us have—looking like an idiot.
It isn’t easy to get up on stage and talk to a crowd of people. It isn’t easy to write blog posts for the whole internet to see and comment on. It can be embarrassing to hear your voice on a podcast or to see your face on video. Even writing a book, to some degree, takes some guts—especially if you’re putting all you’ve got into it.
But if you want to be successful at your efforts, you have to learn to stop caring about what people think. You have to learn how to not be afraid to look like an idiot.