Chapter 11. Academic Case: Establishing a Meaningful Collaboration with Industry
Setting the stage
You run a firm that sells software packages that estimate the cost of construction for various types of buildings. This commercial software is licensed by thousands of companies on an annual basis and comes with updates, training, and support. Your firm has been in business for over a decade and makes a good profit. Because your family owns a construction firm, you grew up in the business. Since you were a kid, you have been working around construction sites and warehouses as a laborer, driver, carpenter, plumber, electrician, and foreman. You worked your way through high school and college on construction jobs and capitalized on this experience. ...
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