Chapter One
Define your quest – Create an initial frame
Framing your problem means articulating what your problem is. To help you do so, a frame provides with three main parts: (1) a substance part; (2) an engagement part (with information on the stakeholders involved); and (3) a logistics part. Let’s get started on the first part.
Borrowing from archetypical narratives in storytelling, you can capture the substance of the problem by summarising it in a single overarching question, the quest, that you contextualise with a clearly defined protagonist (the hero), a goal that the hero wants to achieve (the treasure), and an obstacle between the ...
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