Chapter Four

Map the solution space – Explore alternatives

So far, we have framed the problem in the form of a quest that clearly specifies the hero, the treasure and the dragon. At this point, it can be immensely tempting to jump into pursuing the treasure using whichever solution that first occurs to us. But, often, the obvious solution isn’t the best one, and letting our autopilot (our System 1 thinking) take the lead would result in a suboptimal approach.1

Consider the example of a global business services company with operations in Australia. ...

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