Chapter Eight

Win ‘em over – Convince effectively

To be effective, even the best analysis can’t just rely on its own merits. It must also be expressed in a way that will convince key stakeholders. In this chapter, we shift our attention from reaching solid conclusions to exploring how to synthesise these conclusions into a compelling message.

A loop diagram depicts FrED. The steps are: frame, explore, and decide. The decide works as evaluate alternatives and convince. Convince is in bold.


In an ideal world, we all would be perfectly rational. Then, all it would ...

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