356Solving Operational Business Intelligence with InfoSphere Warehouse Advanced Edition
10.1 Data mining in an operational warehouse
environment
Although there are many definitions of data mining, we use the definition
provided in the IBM Redbooks publication InfoSphere Warehouse: A Robust
Infrastructure for Business Intelligence, SG24-7813:
... we define data mining as the process of discovering and modeling
non-trivial, potentially valuable patterns and relationships hidden in data. Data
mining is discovery driven, meaning that these techniques can find and
characterize relationships that are unknown and therefore cannot be
expressed explicitly ...
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