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Solving Operational Business Intelligence with InfoSphere Warehouse Advanced Edition
book

Solving Operational Business Intelligence with InfoSphere Warehouse Advanced Edition

by Whei-Jen Chen, Pat Bates, Timothy Donovan, Garrett Fitzsimons, Jon Lind, Rogerio Silva
October 2012
Beginner to intermediate content levelBeginner to intermediate
506 pages
12h 43m
English
IBM Redbooks
Content preview from Solving Operational Business Intelligence with InfoSphere Warehouse Advanced Edition
Chapter 10. Techniques for data mining in an operational warehouse 361
There are generally two types of data used in data mining:
򐂰 Granular, transactional data
Also known as operational data, the transactional data records are generated
with every transaction initiated by or for the individual. The records are
generally composed of a time stamp when the transaction occurred, a target
(customer) identifier and an item identifier, where the item refers to a
particular product or event or other attribute of interest to the individual
transaction to which it is attached. This granular transactional data is most
suited to link analyses such as associations or sequences that require
multiple records per entity. We typically find data of this f
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Publisher Resources

ISBN: 0738437255Purchase book