156 Solving Operational Business Intelligence with InfoSphere Warehouse Advanced Edition
4.6 Introduction to InfoSphere Warehouse Packs
An important element of InfoSphere Warehouse Advanced Edition is the
inclusion of the InfoSphere Warehouse Insight Packs. These packs provide
customers with an immediate saving in both cost and time because they provide
the necessary foundation to build a data warehouse and business analytics
solution. These Insight Packs are adaptable and provide a solution aimed at
organizations across multiple industries.
Managers and CEOs are not interested in database structures, but rather in
questions relating to their business, such as “Which customers are most
profitable for us?” and “What is my market share?”. These might seem simple
questions, but they require complex business analytics to provide the required
For many small and medium-size companies that might not have the necessary
skilled staff, time, or budget, developing a complex solution from scratch is
challenging. At the same time, they cannot afford not to ask these questions or
not have the right tools available to provide the answers. These companies need
an affordable method to accelerate the development process and help with
implementing a successful solution. It is for this reason that IBM developed these
Customers utilizing the Insight Packs benefit from more than 15 years of IBM
experience in developing data warehouse models, along with years of successful
client engagements across multiple industry sectors with more than 300 clients.
These packs are accelerator add-ons for InfoSphere Warehouse, complete with
a set of prebuilt, consolidated data structures, and supporting components in the
Market and Campaign Insight
Supply Chain Insight
The core of these packs is a set of physical data models that can be applied to a
DB2 relational database. Additionally, they include logical, OLAP, and sample
cube assets along with Cognos reporting structures.
Three InfoSphere Warehouse Packs are currently available:
IBM InfoSphere Warehouse Pack for Customer Insight
This pack addresses a range of business issues common to organizations
that are trying to better understand the profitability and profiles of their typical
customers. The pack includes sample Cognos reports in the areas of
Chapter 4. Data modeling: End to end 157
communications analysis, transaction analysis, periodic analysis, and
IBM InfoSphere Warehouse Pack for Market and Campaign Insight
This pack is designed to help organizations understand the overall details of
their market and determine how to acquire new customers in a competitive
environment. The pack includes sample Cognos reports in the areas of
market analysis and campaign analysis.
IBM InfoSphere Warehouse Pack for Supply Chain Insight
This pack is designed to help organizations ensure they have the correct
products or components in the right place at the right time, without negatively
impacting cash flow by overinvesting in inventory. For many organizations,
efficient supply chain management is fundamental to their success.
Figure 4-52 shows the InfoSphere Warehouse Insight Packs.
Figure 4-52 The three InfoSphere Warehouse Insight Packs
InfoSphere Warehouse Model Packs
Pre-built warehouses for advanced business analytics
Arm your sales force with up to
date information on customers.
Arm your customer service team
with transaction history and
Arm your marketing team with
new market trends and
Arm your distribution channel
team with resource planning
and inventory forecasting.