Book description
Product innovation is the key to business growth. But many books deal with innovation from the business process view alone, or confuse innovation with creativity. Written by an innovation expert whose products generate more than one billion dollars in annual revenue,
Something Really New
introduces a straightforward but powerful framework for creating exciting new product and service concepts . . . simply by asking three essential questions.
From an electronic hotel kiosk that provides return airline boarding passes for guests, to something as mundane as the evolution of the toaster, the book provides entertaining, illuminating examples that show how to determine what customer needs aren’t being met, using simple methods to arrive at revolutionary conclusions. For example, "What is a product really used for?" The question may seem elementary, but the right answer is far from obvious. This and other key questions demonstrate how readers can move beyond mere market research to get to the root of real innovation. Practical and eye-opening, this book shows companies how to take the kind of startling leaps that will leave their competition in the dust.
Table of contents
- Copyright
- Acknowledgments
- Introduction: Let’s Get Started
-
1. Three Simple Steps to Innovation
- 1. Money Is the Root of All Innovation
- 2. Step 1: Fixing the Faucet
- 3. But First You Have to Ask the Right Question
- 4. Mutation or Innovation?
- 5. Step 2: Making Life Simpler
- 6. Making Innovation Happen
- 7. Step 3: Taking It to the Next Level
- 8. Spotlight on Services
- 9. Putting All the Pieces Together
- 2. The Context of Innovation: People, Management, and Organization
- A. Sample Answers to Innovation Workout 3
-
B. More Innovation Workouts
- The Case of the Abandoned Shopping Carts
- Sample Answer for the Shopping Cart Problem
- Making the Bed
- Sample Answer for the Bed-Making Problem
- The Dry-Cleaning Problem
- Sample Answer to the Dry Cleaning Problem
- The Buying a Car Problem
- Sample Solution to the Buying a Car Problem
- Going to the Airport
- Sample Answer for Going to the Airport
- Is This Any Way to Run a Restaurant?
- Sample Answer to the Restaurant Problem
- The Lost Baggage Problem
- Where Do I Put My Glasses?
- Suggested Reading
- Notes
- About the Author
Product information
- Title: Something Really New: Three Simple Steps to Creating Truly Innovative Products
- Author(s):
- Release date: November 2007
- Publisher(s): AMACOM
- ISBN: None
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