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Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly

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Appendix A. Sample Answers to Innovation Workout 3

A. Going to the Movies. A couple is in line to buy tickets at your movie theater. They get to the cash register and order two tickets for The Monster that Devoured Cleveland, and then you warmly surprise them by . . . ?????

You surprise them by taking their food orders and collecting the money at the same time as they buy their tickets. The food order is transmitted to a counter, where it is ready for them when they are through buying the tickets. One person handles sodas, another handles popcorn, and another handles everything else. There are no wasted steps and no making change. There is one less cash transaction and one less line to wait in. If the movie line is long, a customer could fill in ...

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