Something Really New: Three Simple Steps to Creating Truly Innovative Products

Appendix B. More Innovation Workouts

Adults learn by doing. You can read this book five times and have the process down pat, but this would not be as valuable as reading it once and completing all of the workouts, and also making up some of your own. You will very quickly find that the approach you take in completing these workouts becomes instinctive. You will find yourself relying less and less on memorized rules and more and more on learned behavior. At some point, you may start annoying other people by constantly pointing out innovation opportunities. Then you will know you really have it down pat.

For these workouts, an innovation opportunity will be described on one page and a sample answer will be shown on the next. Again, the answers ...