Chapter 11. Beating the Bureaucrats
SO, WE HAVE COME A LONG WAY. WE HAVE WORKED THROUGH the three steps, and now we have a method that can lead us to product innovations. We have looked at staffing, and we have seen the differences between the types of people we need for small innovation and the types we need for big innovation. This gets us quite a distance down the road to innovative excellence. But it does not get us all the way there.
In the real world, it is not enough to have the right approach and the right people. To maximize innovation, that approach and those people must operate within an organization that fosters their task rather than merely tolerating it or actually inhibiting it. Excellence in method, in people, and in organization ...
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