17. Read between the lines and don’t trust the messenger
‘The truth is rarely pure, and never simple.’
OSCAR WILDE, The Importance of Being Earnest
This idea’s about one particular offer from one particular company but there’s a universal message here: scrutinise all offers very carefully before making a decision.
In 2003, Barclays Bank advertised a credit card deal using the banner headline ‘0% forever’. Unfortunately, as a subsequent investigation by the UK Office of Fair Trading (OFT) found, this was misleading. The adverts incorrectly claimed that the 0% APR was forever but in fact the rate was only available on balance transfers and only if the cardholder used the credit card to make purchases which attracted interest at the higher standard ...