Speak Like a CEO


by Suzanne Bates

McGraw-Hill © 2005

getAbstract © 2013

Rating (10 is best)

Overall: 7Applicability: 8Innovation: 4Style: 7


  • Keep speeches lively with anecdotes, humor and interesting facts.
  • Be conversational, use short sentences and avoid jargon.
  • Be concise. Lincoln’s Gettysburg Address was only three minutes long.
  • The best speakers build an emotional bridge between themselves and the audience, often by telling a personal story.
  • A good speech has a message, a theme and no more than three supporting points.
  • Audiences cannot read and ...

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