Every leader needs to move people to action and
align everyone’s actions toward the same goal.
But how is this best accomplished? Words are
a leader’s greatest tool, and metaphors are the
most potent combination of words available.
This book will provide you with communication
tools that will take your leadership to
the next level and beyond. Through the proper
use of metaphors, anyone can become a better
leader, align his or her team with their organizational
values, and lead the organization to
success. Metaphors activate vision and mission
statements, enliven goals and objectives, and
literally align every aspect of an organization in
its intended direction.
The knowledge gained from the principles
in this book will help leaders develop stronger
vision and mission statements that are actionoriented,
and it will provide a schematic to organize
goals and objectives that are relevant
and focused on accomplishing the vision.