CHAPTER8Topic Change:Time to Improvise
I don’t know why we’re spending time on this when the fundamental problem is the product structure.
—Dan Warmenhoven
Presentations at the top level can change directions midstream. That’s not surprising considering who’s involved, what’s at stake, and the fact that they’re often more like guided discussions than structured lectures. What should you do when the executives want to address a different topic? You’ll find your answer in jazz. Yes, jazz. Like a jazz musician, your ability to improvise in the heat of the moment may be the difference between success and failure.
Eddie Harris
Jazz saxophone player, ...
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