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Creating an E-mail Newsletter
Optimizing Your Web Site for Search Engines
Some essential parts of a Web page aren’t visible on the page itself but are used by search
engines for indexing the contents of the page and displaying the page in search results. The
page title and page description, for instance, are often used in the search results. If your
pages don’t have titles and descriptions, Web surfers may see cryptic URLs rather than
understandable text, and they may in turn pass over your pages when they turn up in search
engine results. In addition, you can add keywords to your site; some (but not all) search
engines index your site using these ...