In this chapter
Beyond the message, the media, and the mechanics, the event itself adds another dimension to the planning process. The environment plays a significant role in how the presentation is received by the audience.
For example, when you go to a movie, the lobby, the concession stand, the seats, the size of the screen, and the general conditions of the place affect how much you enjoy the movie. These environmental elements don’t really change from day to day, so they become issues you can learn about in advance of going to that particular theatre. ...