Book description
In this excerpt, Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics.
Publisher resources
Table of contents
-
Speed as Competitive Advantage
- Retail Isn’t the Only Vertical Market Affected by Performance
- Slow Time Versus Downtime: Which Hurts Your Business More?
- Brand Perception
- Slow Web Pages Undermine Brand Health
-
Conversions and Revenue
- Case study: Every 1 second of load time improvement equals a 2% conversion rate increase for Walmart.com
- Case study: Staples.com shaves 1 second from load time, improves conversion rate by 10%
- Case study: AutoAnything.com cuts page load in half, increases conversion rate by 9%
- Case study: Mozilla shaves 2.2 seconds from load times, increases download conversions by 15.4%
- Case study: Obama fundraising platform improved speed by 60% and raised an additional $34 million
- Case Study: Intuit Cuts Load Times by More Than Half, Increases Conversions by 14%
- Who Converts When?
- Different Pages in the Conversion Funnel Can Have Different Conversion Rates
- People Are More Patient with Specialty Sites Than with General Merchandisers
- Visitors in Some Countries Are More Patient Than Visitors in Others
- Shopping Cart Abandonment
-
Page Views and Bounce Rate
- Case Study: At Google, a 500-millisecond Slowdown Equaled a 25% Decrease in Searches
- Case Study: GQ Cuts Load Time by 80%, Grows Traffic by 83%
- Case Study: At The Financial Times, Page Slowdowns Correlate to up to 11% Decrease in Engagement
- Case Study: Edmunds.com Shaves 7 Seconds off Load Time, Sees 17% Increase in Page Views and 3% Increase in Ad Revenue
- Customer Satisfaction and Retention
- Google Ranking and Organic Search Traffic
- The “Slow” Label
- Mobile Matters
- Takeaway
Product information
- Title: Speed as competitive advantage
- Author(s):
- Release date: January 2018
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781492030447
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