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Spiritual Capital by Ian Marshall, Danah Zohar

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11Is It Still Capitalism?

I have argued throughout this book that spiritual capital is a vital component of sustainable capitalism, and of the sustainability of individuals and organizations functioning within an open, capitalist society. That has been the raison d’être of the book, showing individuals how they can access, draw on, and embed their deepest meanings and values in their lives, families, communities, and organizations to ensure sustainability. But as capitalism traditionally has been value neutral and without a moral dimension, skeptics might wonder whether it would still be capitalism if we added these. Wouldn’t embedding deep values and exercising moral concern for wider society constrain the freedom and flexibility so vital ...

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