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Splunk 7 Essentials - Third Edition by Betsy Page Sigman, Erickson Delgado, J-P Contreras

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Social media data

An enormous amount of data is produced by social media every second. Consider the fact that 1.37 billion people (https://zephoria.com/top-15-valuable-facebook-statistics/) log in to Facebook each day, and they spend on an average 20 minutes at a time interacting with the site. Any Facebook (or any other social media) interaction creates a significant amount of data, even if it doesn't include the more data-intensive acts, such as posting a picture, audio file, or a video. Other social media sources of data include popular sites such as Twitter, Instagram, and LinkedIn in the United States and QZone, WeChat, and Weibo in China. As a result of the increasing number of social media sites, the volume of social media data and ...

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