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Cassandra J. Coble and Hope Grame-Zeller

Introduction

Youth and interscholastic sport in the United States is an ever evolving and growing market. In the United States, approximately 50% of children are involved in at least one team or individual youth sport (The Aspen Institute, 2019). Additionally, nearly 8,000,000 students participate in high school sport (National Federation of State High School Associations, 2019), making these sectors of the sport industry the largest (Forsyth, Martin, & Whisenant, 2019). Among the most commonly played sports, basketball tops the list for both girls and boys, followed by outdoor track and field (NFHS, 2019). ...

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Sport Business in the United States by Brenda G. Pitts, James J. Zhang

Chapter 4Youth and high school sports in the United States

Introduction

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