Chapter 5Marketing practices in National Junior College Athletic Association men’s basketball programs
Introduction
The first visionary attempt to create a bridge between high school and four-year colleges was William Rainey Harper. A lifelong academic and educator, in 1896 Harper utilized the campus of the University of Chicago to separate entities and create a junior college. Those in opposition stated that junior colleges were meant to be detours and not final destinations in formal education. Nonetheless, during the early years of junior colleges more students used the technical skills learned to enter the workforce than those who utilized junior college prior to ...
