Chapter 1

Sport, theory and the problem of values

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How has sport helped society think about differences, and have university employees opposed inequality wherever it exists?

Sporting celebrities, such as Lionel Messi, often champion social causes. How can sporting ambassadors help to sustain or enable campaigns that help people today?

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Key terms defined ■ Introduction ■ Cricket in Pakistan ■ Thinking about sport, culture and society (1) ■ Thinking about sport, culture and society (2) ■ The research process ...

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