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Sports Analytics and Data Science: Winning the Game with Methods and Models
book

Sports Analytics and Data Science: Winning the Game with Methods and Models

by Thomas W. Miller
November 2015
Beginner to intermediate content levelBeginner to intermediate
352 pages
10h 3m
English
Pearson
Content preview from Sports Analytics and Data Science: Winning the Game with Methods and Models

6. Crafting a Message

Dan: “Kalb.”

Eugene: “Thanks for the Lakers Tickets.”

Dan: “You bet.”

Eugene: “The seats were terrific. But I’m still not going to advertise in the magazine. My son-in-law tells me that people don’t read much any more. Too much effort moving their eyes back and forth. So we’re going to put most of our budget into television, radio, Internet.”

Dan: “OK.”

Eugene: “OK? What does that mean?”

Dan: “I’m not going to try to sell you.”

Eugene: “Why the hell not? You’re a salesman.”

Dan: “Yeah, just not a very good one. That’s all.”

Eugene: “I’ll say.”

Dan: “But I am going to ask you one favor. I’m going to leave you an issue of the magazine. And I’m personally going to send you a new one every week. Now I’ll call you in a few weeks. ...

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Publisher Resources

ISBN: 9780133887402Purchase book