Sports Media, 2nd Edition

Sports Media, 2nd Edition

by Bradley Schultz
Released July 2012
Publisher(s): Focal Press
ISBN: 9781136024979

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Book description

A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.

Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.

Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.

Table of contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. About the Sports Video Tutorials
  8. Preface
  9. Introduction
  10. CHAPTER 1 Foundations
    1. A Look Back
      1. From Victoria to Jazz
      2. Changing Times
    2. The New Media Environment
    3. Implications
    4. The Future
      1. Growth
      2. Convergence
      3. Competition
      4. Entertainment
    5. References
  11. CHAPTER 2 Reporting
    1. Approach
      1. Types of Approaches
      2. What Determines Approach?
    2. Style
      1. Different Styles
        1. Opinion
        2. The “Homer”
        3. Criticism
        4. First Person
        5. Social Commentary
    3. Techniques
      1. Planning Ahead
        1. Deadline
        2. Communication
        3. Research and Background
      2. Interviewing
        1. Objective
        2. Audience
        3. Respect
        4. Specific Questions
      3. Story Outline
      4. At the Scene
    4. References
  12. CHAPTER 3 Print
    1. An Overall Framework
    2. Specific Types of Reporting
      1. Game Stories
      2. Developed Game Story
      3. Beat Game Story
        1. Beat Reporting with Michael Wallace
      4. Game Day Sidebars
      5. Feature Reporting
        1. Context
        2. Personalization
    3. Magazines
      1. Sports Magazines: Past, Present, and Future
      2. Niche Magazines
      3. Content
        1. Sports Magazines with Sports Illustrated
    4. The Print Experience
      1. Print Reporting with Howard Schlossberg
    5. References
  13. CHAPTER 4 Broadcast
    1. Writing Strategies
      1. Active Voice
      2. Grammar
      3. Words and Numbers
      4. Simplicity
      5. Solid Reporting
      6. Broad Education
      7. Creativity and Originality
      8. Personalization
      9. Using Sound
      10. Outside Elements
    2. Leads and Terminology
    3. Packages, Voice Overs, and Voice Over/Sound on Tape
      1. Voice Over
      2. Voice Over/Sound on Tape
      3. Packages
    4. Scripting
      1. Television
      2. Radio
    5. References
  14. CHAPTER 5 The Internet
    1. By the Numbers
    2. Content Considerations
      1. Functionality
      2. Versatility
      3. Uniqueness
      4. Resources
        1. Internet Sports Sites with Gary Kicinski
    3. References
  15. CHAPTER 6 Video and Visuals
    1. Event Photography
      1. Shooting on Location
        1. Football
        2. Basketball
        3. Baseball
        4. Other Sports
    2. Feature Photography
      1. General Rules
    3. Practicing
    4. The Photography of NFL Films
    5. Editing
    6. References
  16. CHAPTER 7 Anchoring and Play-by-Play
    1. Anchoring
      1. Control
      2. Personality
      3. Creativity
      4. Entertain
    2. Play-by-Play
      1. Raised on Radio
      2. The Electronic Eye
      3. The Role of the Analyst
    3. Final Advice
      1. Style
      2. Practice
      3. People, Not Statistics
      4. Play-by-Play with Ron Franklin
    4. References
  17. CHAPTER 8 Production
    1. Daily Sports Production
      1. Print
      2. Broadcast
        1. Daily Sports
        2. Special Productions
    2. Live Sports Production
      1. Television Production
        1. Chain of Command
      2. Radio Production
        1. Live Events
        2. Sports Talk Radio
    3. The Future
    4. References
  18. CHAPTER 9 Economics
    1. The Bottom Line
    2. The Ratings Game
    3. New Approaches
    4. Economic Synergy and Breakdown
    5. References
  19. CHAPTER 10 Public and Media Relations
    1. The Sports Media Perspective
      1. Local Media Information
      2. On Campus
        1. Sports Information with Mike Lageschulte
      3. The Big Leagues
        1. Sports PR with Gregg Ellis
    2. The Public Relations Perspective
    3. References
  20. CHAPTER 11 Ethics
    1. Conflict of Interest
      1. Media Ownership
      2. Boosterism
      3. Relationships
      4. Perks
      5. Homers
      6. Advertising
    2. Other Issues
      1. Manipulation and Honesty
      2. Privacy
      3. A Double Standard
    3. The Bottom Line
    4. References
  21. CHAPTER 12 Gender and Race
    1. Women’s Work
      1. Crashing the Men’s Club
        1. Sports Information with Heidi Soliday
      2. “Sexploitation?”
    2. The Color of Sports
      1. Minorities in the Media
      2. The Reporting of Race
    3. References
  22. CHAPTER 13 Employment
    1. The Bad News
      1. The Numbers Game
      2. The Money Pit
    2. The Good News
      1. Experience
      2. Portfolios and Resume Tapes
      3. Employer Expectations
      4. Resumes, Cover Letters, and Interviews
      5. Agents
    3. Final Comments
    4. References
  23. Glossary
  24. Index

Product information

  • Title: Sports Media, 2nd Edition
  • Author(s): Bradley Schultz
  • Release date: July 2012
  • Publisher(s): Focal Press
  • ISBN: 9781136024979