9 Economics

If you've read through the text up to this point, you should have somewhat of an understanding of the relationship between sports media and economics. We're now going to explore that relationship more in-depth on a variety of levels. Advertising figures prominently in this relationship, which has undergone important changes in the past several years.

The Bottom Line

Let's start with a controversial view of both sports and the sports media—in today's society both exist primarily to make money. Of course, the media have always tried to make a profit, but not necessarily to the exclusion of all other functions. This causes problems for some people, especially those who believe in the journalistic traditions of public service or those ...

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