Chapter 1. Let's Breakdown the Numbers

John Kirkland is an awesome "accidental" SQL Server DBA for Red Speed Bicycle LLC—a growing bicycle startup based in the United States. The company distributes bikes, bicycle parts, and accessories to various distribution points around the world.

To say that they are performing well financially is an understatement. They are booming! They've been expanding their business to Canada, Australia, France, and the United Kingdom in the last three years.

The company has upgraded their SQL Server 2000 database recently to the latest version of SQL Server 2012. Linda, from the Finance Group, asked John if they can migrate their Microsoft Access Reports into the SQL Server 2012 Reporting Services.

John installed SSRS ...

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